Contents

• What is a “cookie”?
• What are the benefits of cookies?
• Why do we use cookies?
• How are cookies used on this website?
• What type of information is stored and accessed through cookies?
• Why are cookies important for the Internet?
• Security and privacy concerns
• How can I disable cookies?

The security of your data is of the utmost importance to us, which is why we take every aspect of protecting your data seriously.

As of 25 May 2018, Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, repealing Directive 95/46/EC (the General Data Protection Regulation), also known as the GDPR, has been in force. This means that any controller processing personal data must apply these requirements and provide transparent information about how the data is processed.

Given the need to comply with the GDPR, and the fact that we are committed to taking care of your personal data (which may include your last name, first name, e-mail address, phone number, details about your enquiry and others, depending on the purpose of the processing) held in our database, we inform you that this data is used solely for successfully carrying out the processes in our relationship with you (a few examples, without being limited to these: responding to enquiries received through the website, performing contracts, maintaining relationships with clients).

To improve your online browsing experience, we use cookies that make the website tobimar.ro easier for visitors to use. The full list of cookies can be found below.

1. What is a “cookie”

An “Internet Cookie” (also known as a “browser cookie”, an “HTTP cookie” or simply a “cookie”) is a small file, made up of letters and numbers, that is stored on the computer, mobile terminal or other equipment of a user accessing the Internet. The cookie is installed at the request of a web server to a browser (e.g. Chrome, Firefox, Safari, Edge) and is entirely “passive” (it contains no software programs, viruses or spyware and cannot access information on the user’s hard drive).

A cookie consists of two parts: its name and its content or value. Moreover, the lifetime of a cookie is limited; technically, only the server that sent the cookie can access it again when a user returns to the website associated with that web server.

Cookies play an important role in facilitating access to and delivery of the many services users enjoy on the Internet, such as:

• Personalising certain settings, such as: the language in which a website is viewed, remembering preferences for various sections of a website;
• Cookies give website owners valuable feedback on how their websites are used by visitors, so that they can make them more efficient and more accessible for users;
• They allow multimedia or other types of applications from other websites to be included in a given website, in order to create a more valuable, useful and enjoyable browsing experience.

Cookies themselves do not require personal information in order to be used and, in most cases, do not personally identify Internet users. There are two broad categories of cookies:

• Session cookies – these are stored temporarily in the web browser’s cookie folder so that it remembers them until the user leaves that website or closes the browser window.
• Persistent cookies – these are stored on a computer’s or device’s hard drive (and generally depend on the cookie’s predefined lifetime). Persistent cookies also include those placed by a website other than the one the user is visiting at that moment – known as “third-party cookies” – which may be used anonymously to remember a user’s interests, so that advertising as relevant as possible can be delivered.

2. What are the benefits of cookies?

Cookies are managed by web servers. The lifetime of a cookie can vary significantly, depending on the purpose for which it is placed. Some cookies are used exclusively for a single session (session cookies) and are no longer retained once the user has left the website, while some cookies are retained and reused each time the user returns to that website (“permanent cookies”). Nevertheless, cookies can be deleted by a user at any time through their browser settings.

In general, the role of cookies is to ensure a fast and easy interaction between users and websites. Cookies are also used so that users can easily resume their activities the next time they access a previously visited website. In practice, cookies tell the server which pages should be displayed to the user, without the user having to remember the pages they browsed or navigate the entire website from the beginning.

3. Why do we use cookies?

• To recognise new visitors to the website tobimar.ro.
• To recognise returning visitors.
• To remember your cookie consent preferences, so that we do not ask for your choice on every visit.
• To ensure the security and proper technical operation of the website.
• To better understand the interests of visitors to the website tobimar.ro and the effectiveness of our communication channels.
• To measure the performance of our communication campaigns on the Meta (Facebook, Instagram) and LinkedIn platforms.
• To correctly attribute traffic sources and evaluate the effectiveness of the materials we publish.

4. How are cookies used on this website?

Essential cookies (necessary)

These cookies are strictly necessary for the website to work correctly. Without them, certain features cannot be provided. They do not require the user’s consent.

Preference / consent cookies

Technical storage or access is necessary for the legitimate purpose of storing the consent preferences expressed by the user in relation to the use of cookies.

Statistical cookies

Technical storage or access is used exclusively for anonymous statistical purposes. Information stored or retrieved solely for this purpose, without additional data from the internet service provider or a third party, cannot normally be used to identify you.

Marketing cookies

Technical storage or access is necessary to create user profiles in order to send advertising, or to track the user on one website or across several websites for similar marketing purposes. Requires the user’s consent.

5. What type of information is stored and accessed through cookies

Cookies keep information in a small text file that allows a website to recognise a browser. The web server will recognise the browser until the cookie expires or is deleted. The cookie stores important information that improves the browsing experience on the Internet (for example: the user session ID, the referring page, the current time, etc.).

6. Why are cookies important for the Internet?

Cookies are central to the efficient functioning of the Internet, helping to generate a friendly browsing experience adapted to each user’s preferences and interests. Refusing or disabling cookies can make some websites impossible to use. Refusing or disabling cookies does not mean that you will no longer receive online advertising – only that it will no longer be able to take into account your preferences and interests, as revealed by your browsing behaviour.

Examples of important uses of cookies (which do not require a user to log in through an account):

• Content and services tailored to the user’s preferences;
• Offers tailored to users’ interests – language preferences (for example, displaying search results in a given language);
• Retaining child protection filters regarding content on the Internet (family mode options, safe search functions);
• Measurement, optimisation and analytics features – such as confirming a certain level of traffic on a website, what type of content is viewed and how a user reaches a website (for example: through search engines, directly, from other websites, etc.). Websites run these analyses of their usage in order to improve their sites for the benefit of users.

7. Security and privacy concerns

Cookies are NOT viruses! They use plain text formats. They are not made up of pieces of code, so they cannot be executed and cannot self-run. Consequently, they cannot duplicate or replicate themselves on other networks in order to run or replicate again. Because they cannot perform these functions, they cannot be considered viruses. Cookies can nevertheless be used for negative purposes. Many anti-spyware products are aware of this and constantly flag cookies for deletion as part of anti-virus/anti-spyware removal and scanning procedures.

In general, browsers have built-in privacy settings that provide different levels of cookie acceptance, validity periods and automatic deletion after the user has visited a given website.

Read our privacy policy.

To improve the user experience, we use the following technologies:

Google Tag Manager

We use Google Tag Manager (container ID: GTM-WGMXDJV) to centrally manage the tracking, analytics and marketing scripts on our website. Google Tag Manager itself does not store cookies containing personal data; it acts as a container for the other integrated services.

You can find more details about Google’s privacy policy here: https://policies.google.com/privacy.

Google Analytics

We use Google Analytics 4 (property ID: G-QK63SJ0F96) to collect information about how visitors use our website. For example, we collect details such as the source of the visit and the total number of visitors to our website. This allows us to determine the effectiveness of our communication and users’ activity on the website.

You can find more details about the Google Analytics privacy policy here: https://support.google.com.

Meta Pixel (Facebook and Instagram)

We use Meta Pixel (ID: 1311024567682949) to measure the effectiveness of our communication on the Meta platforms and to display relevant content to people interested in our activity. Through this technology, Meta may receive information about your visit to the website.

You can find more details about Meta’s privacy policy here: https://www.facebook.com/privacy/policy/.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag (partner ID: 10612617) to understand how visitors reach our website from LinkedIn and to measure the effectiveness of our professional communication.

You can find more details about LinkedIn’s privacy policy here: https://www.linkedin.com/legal/privacy-policy.

Google Maps

On the contact page we display interactive maps provided by Google Maps. When the maps load, Google may set cookies and collect data about your interaction with them. You can find more details here: https://policies.google.com/privacy.

Cloudflare

The website is delivered through the Cloudflare network, which provides protection against attacks and improves loading speed. For this purpose, Cloudflare sets technical security cookies. You can find more details here: https://www.cloudflare.com/privacypolicy/.

8. How can I disable cookies?

Disabling and refusing to receive cookies can make certain websites impractical or difficult to visit and use. Likewise, refusing to accept cookies does not mean that you will no longer receive or see online advertising.

You can configure your browser so that these cookies are no longer accepted, or you can set your browser to accept cookies from a specific website only. Some browsers have a “Do Not Track” function that allows users not to be tracked while browsing. Blocking cookies or using “Do Not Track” mode may block certain features on our websites. All modern browsers offer the possibility to change cookie settings. These settings are usually found in the “options” or “preferences” menu of the browser. To understand these settings, the following links may be useful; otherwise you can use the “help” option of your browser for more details.

• Google Chrome cookie settings
• Mozilla Firefox cookie settings
• Apple Safari cookie settings
• Microsoft Edge cookie settings

To find out more about enabling, disabling or deleting cookies in your browser, you can visit this page: https://www.allaboutcookies.org/.